Participating at trade fairs and exhibition shows is a powerful tool of marketing. The big challenge is to make an impressive stand and to stand out over competitors.

For tourism professionals, the unavoidable meetign is Fitur. It has celebrated its 36 edition in Madrid, where every exhibitor wished to attract visitors and prospects.

As previous years, Sono has provided tailored AV solutions for many spaces at Fitur, working hand in hand with trade fair stand builders and communication agencies. Sono has supplied the audio visual equipment rental, the installation and technical assistance, offering also services of consultancy, AV design and video edition.

One example is the stand of Meliá Hotels International, awarded as one of the best stands at Fitur 2016. From a technical point of view it combines the neat simplicity of the ultrathin bezel videowall with an interactive video production, inviting attendees to enjoy with the application, based on Kinect and developed by Blow Factory.

Brasil’s exhibition booth also incorporated the last technology provided by Sono. There were many multi-touch interactive monitors and 4 led screens of 2,6 mm pixel pitch, with an spectacular resolution, one of the last equipment extending Sono’s inventory of led screen rental.

Castile and León offered a very elegant exhibition stand, equipped with diverse audio visual material: Led wall, videowall 3×3 of 55 inch, HD cameras, 80 inch screen and more than 20 42 inch monitors.

Other exhibition spaces to highlight are the stands of Balearis, Castile La Mancha, Spain and Magrama (the spanish Ministry of Agriculture, Food and Enviroment).

The International Tourim Fair in Spain, Fitur, has reached a historical récord of attendance, with 232.000 visitors, and more than 1.600 companys from 165 countries have participated.