Desde 1972


Audi E-Tron Challenge: Delivery of Cars to Barça/R.Madrid

AV and interactive technology was the key to creating an innovative event at this already traditional cars delivery.

In relation to the launching of the new Audi A3 Sportback e-tron, the brand’s hybrid car, audi designed a high-tech event: Audi e-tron Challenge. In this challenge, the first teams had to compete among them, proving their skills while interacting with different elements. A data collection and management system connected to AV system allowed to display in real time the result of every exercise and the general classification.

The competition consisted of 3 games to generate energy that was transmitted to the vehicle by Audi technology:

Batak: where players tested their reflexes Ball test, that counted the number of ball touches And the e-tron bikes, bike prototypes of electric propulsion de Audi

Sono was responsible of the AV services for both events: design of the audio visual system and its integration with interactive applications, developed by Digalix. Technology employed:

3 projectors Barco 12.000 lumens (2 for the FC Barcelona event, were we employed also the videowall of the space), displaying live retransmission and general classification

LED 60-inch screens for real time results of each game

MISTRIP leds for the VU meter showing energy at the ball test

Spectacular lighting

Live directing with 3 HD cameras

Audio system for the different spaces (competition, press conference and test drive

Where we are?


C/ Progress,29

(Pol. Industrial Almeda)

08940 Cornellá de Llobregat


Tel. +34 934 801 000



C/ Sepúlveda, 6 - Nave 26

(Pol. Industrial Alcobendas)

28108 Alcobendas (Madrid)

Tel. +34 916 624 217



Cartuja Center CITE

C/ Leonardo da Vinci, 7

41092 Sevilla

Tel. +34 916 624 .217

+34 609 564 092