The presentation of a new product – CADUET – from the laboratories of PFIZER took place from January 14 to January 17, 2009, in Barcelona’s CCIB in the presence of over 700 people. The days were divided into a plenary session until midday fo-llowed by working sessions in the more than 30 rooms of the CCIB.

The services provided by SONO included coordinating and setting up the audiovisual technology present in the product launch.

Entre la tecnología empleada podemos destacar:

Some elements of the equipment emplo-yed: a Barco 12k projector and a Catalyst system to optimise the performance of the projections in terms of size, format and animations, offering matchless versatility of effects. The sound and illumination set up belonged to the CCIB.