{"id":11055,"date":"2021-02-19T15:20:33","date_gmt":"2021-02-19T14:20:33","guid":{"rendered":"https:\/\/www.sono.es\/nueva\/mobile-world-congress-2017\/"},"modified":"2021-09-28T13:41:49","modified_gmt":"2021-09-28T11:41:49","slug":"mobile-world-congress-2017","status":"publish","type":"page","link":"https:\/\/www.sono.es\/ca\/mobile-world-congress-2017\/","title":{"rendered":"Mobile World Congress 2017"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.0.6&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.sono.es\/wp-content\/uploads\/2020\/03\/giffeventos.gif&#8221; background_position=&#8221;top_left&#8221; min_height=&#8221;270px&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;34px|0px|4.2px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221;][et_pb_row _builder_version=&#8221;4.0.6&#8243; min_height=&#8221;214px&#8221; 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box_shadow_color=&#8221;rgba(255,255,255,0.5)&#8221; locked=&#8221;off&#8221;]<\/p>\n<h3 style=\"font-size: 16px;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1065 alignnone size-full\" src=\"https:\/\/www.sono.es\/wp-content\/uploads\/2020\/02\/logo-blancoai.png\" alt=\"\" width=\"136\" height=\"37\" \/><\/strong><\/h3>\n<p style=\"font-size: 16px; color: #ffffff; margin-top: -14px;\"><strong>Desde 1972<\/strong><\/p>\n<h1><\/h1>\n<h1><span style=\"color: #ffffff; font-size: 22px;\"><strong>Events<\/strong><\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#e10c16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;60px||30px|||&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.0.6&#8243; width=&#8221;100%&#8221; max_width=&#8221;2500px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.0.6&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_text_color=&#8221;#ffffff&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;|20px||20px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;10px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2><strong>Mobile World Congress 2017<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.0.6&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#000000&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.0.6&#8243; width=&#8221;100%&#8221; max_width=&#8221;2500px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#F7F7F7&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;30px||30px||false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;24px&#8221; header_4_font=&#8221;|700|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;50px|||||&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221;]<\/p>\n<p><strong>Els virtuals i les projeccions circulars, protagonistes d\u2019aquesta edici\u00f3.<\/strong><\/p>\n<p>Quan del que es tracta \u00e9s de despuntar i diferenciarse, les marques ho tenen clar. Sobre tot, si la batalla s\u2019ha de lliurar a un escenari com el del Mobile World Congress on el que menys interessa \u00e9s passar desapercebut. Per dotz\u00e8 any consecutiu, Sono ha facilitat a marques, ag\u00e8ncie i constructors d\u2019estands consultoria t\u00e8cnica i equipament audiovisual per impactar presentant les darreres novetats i avan\u00e7os en tecnologia mobile, wereables, dispositius IoT, robots aut\u00f2noms i altres aven\u00e7os que es convertiran en quotidians dintre d\u2019un temps.<\/p>\n<p><strong>Experi\u00e8ncies amb holografia interactiva<\/strong><\/p>\n<p>Les experi\u00e8ncies de realitat virtual interactiva continuen sent interessants apostes de cara a presentar diferents tipologies de continguts buscant un efecte din\u00e0mic. . Aix\u00ed, per exemple, en la era de les Smarts Cities, es poden oferir dades i informacions en temps real sobre punts d\u2019inter\u00e8s d\u2019una ubicaci\u00f3 concreta com podria ser la ciutat de Barcelona.<\/p>\n<p>Sono es va encarregar d\u2019una instal\u00b7laci\u00f3 d\u2019aquest tipus, realitzada amb dues pantalles de 75\u201d LG de 500 cd\/m2 i una altra de 2.500 cd\/m2 aconseguint aquest efecte de virtualitat audiovisual per a una coneguda marca de consultoria i serveis tecnol\u00f2gics.<\/p>\n<p><strong>Projeccions circulars per captar tots els angles<\/strong><\/p>\n<p>Altres dissenyadors d\u2019estands tamb\u00e9 han volgut cridar l\u2019atenci\u00f3 del seus visitants amb projeccions circulars configurades a partir de projectores de 8.000 l\u00famens. Les pantalles de LEDS segueixen oferint excel\u00b7lents resultats com a displays indoor d\u2019alta resoluci\u00f3 i d\u2019immillorable qualitat d\u2019imatge. La seva f\u00e0cil instal\u00b7laci\u00f3 permet aconseguir una gran varietat de configuracions per a, per exemple, mostra continguts buscant un efecte tipus banner aplica al disseny dels estands.<\/p>\n<p>Amb tot, continua la tend\u00e8ncia en quant a lloguer de material audiovisual amb un gran volum de pantalles i monitors de petit format per cobrir l\u2019exposici\u00f3 de continguts de major proximitat per\u00f2 tamb\u00e9 displays de mida gran, com plasmawalls, pantalles de LEDs o monitors gegants buscant aquesta localitzaci\u00f3 i identificaci\u00f3 instant\u00e0nia amb la marca. En total, m\u00e9s d\u2019una trentena d\u2019estands en el que Sono ha participat com a integrador audiovisual. .<\/p>\n<p>Barcelona s\u2019ha convertit aquest dies en l\u2019epicentre mundial de la tecnologia batent tots el r\u00e8cords quant a xifres d\u2019impacte. Aquesta edici\u00f3 del Mobile World Congress s\u2019ha tancat amb 108.000 visitants, un 7% m\u00e9s que l\u2019any passat, i 465 milions d\u2019euros per a la capital catalana. M\u00e9s de 2.300 companyies han participat en l\u2019esdeveniment m\u00e9s important sobre innovaci\u00f3 en dispositius m\u00f2bils.<\/p>\n<p>Com a plats forts d\u2019aquesta edici\u00f3, la pres\u00e8ncia del cofundador i conseller delegat de Netflix, Redd Hasting, i del creador de Pok\u00e9mon Go, John Hanke. Tamb\u00e9 s\u2019ha celebrat per primera vegada la jornada Women4tech.<\/p>\n<p>Una vegada m\u00e9s, el MWC s\u2019acomiada de Barcelona amb la intenci\u00f3 de tornar l\u2019any que ve amb m\u00e9s. Confirmades les dates per al Moble de 2018 que tindr\u00e0 lloc del 26 de febrer a l\u20191 de mar\u00e7.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.4.0&#8243; background_color=&#8221;#E10C16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.0.6&#8243; background_color=&#8221;#000000&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;55px||30px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_gallery gallery_ids=&#8221;11048&#8243; posts_number=&#8221;20&#8243; show_title_and_caption=&#8221;off&#8221; show_pagination=&#8221;off&#8221; hover_overlay_color=&#8221;rgba(0,0,0,0.6)&#8221; _builder_version=&#8221;4.6.1&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.0.6&#8243; background_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||-17px||false|false&#8221; custom_padding=&#8221;||30px||false|false&#8221; top_divider_height=&#8221;0px&#8221; global_module=&#8221;2803&#8243;][et_pb_row _builder_version=&#8221;4.0.6&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1.2em&#8221; header_font_size=&#8221;40px&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221;]<\/p>\n<h2>On som?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.0.6&#8243; text_font=&#8221;||||||||&#8221; header_3_font=&#8221;Gill Sans|600|||||||&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<h3>BARCELONA<\/h3>\n<p>C\/ Progress,29<\/p>\n<p>(Pol. Industrial Almeda)<\/p>\n<p>08940 Cornell\u00e1 de Llobregat<\/p>\n<p>Barcelona<\/p>\n<p>Tel. +34 934 801 000<\/p>\n<p>E-mail sono@sono.es[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.0.6&#8243; text_font=&#8221;||||||||&#8221; header_3_font=&#8221;Gill Sans|600|||||||&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h3>MADRID<\/h3>\n<p>C\/ Sep\u00falveda, 6 &#8211; Nave 26<\/p>\n<p>(Pol. Industrial Alcobendas)<\/p>\n<p>28108 Alcobendas (Madrid)<\/p>\n<p>Tel. +34 916 624 217<\/p>\n<p>E-mail sono@sono.es[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text _builder_version=&#8221;4.0.6&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Gill Sans|600|||||||&#8221; header_3_font=&#8221;Gill Sans|600|||||||&#8221; text_orientation=&#8221;right&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<h3>SEVILLA<\/h3>\n<p>Cartuja Center CITE<\/p>\n<p>C\/ Leonardo da Vinci, 7<\/p>\n<p>41092 Sevilla<\/p>\n<p>Tel. +34 916 624 .217<\/p>\n<p>+34 609 564 092<\/p>\n<p>E-mail sono@sono.es[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Contact Form Section&#8221; _builder_version=&#8221;4.0.6&#8243; background_color=&#8221;#F7F7F7&#8243; custom_padding=&#8221;45px||45px|||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_zoom=&#8221;10%&#8221; saved_tabs=&#8221;all&#8221; global_module=&#8221;2804&#8243;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|auto|-1px|auto||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.6.1&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221;]<\/p>\n<h2>Subscriu-te a la nostra<br \/>\n<span style=\"color: #e10c16;\">Newsletter<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;Contact Form&#8221; _builder_version=&#8221;4.0.6&#8243; animation_style=&#8221;fade&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_contact_form captcha=&#8221;off&#8221; email=&#8221;chenao@sono.es, nperez@sono.es, dperez@sono.es, sono@sono.es, sonotecnologia@gmail.com&#8221; success_message=&#8221;Gr\u00e0cies per subscriure&#8217;t a la nostra newsletter.&#8221; submit_button_text=&#8221;Enviar&#8221; 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La base leg\u00edtima \u00e9s el teu consentiment el qual pots revocar en qualsevol moment comunicant-lo a lopd@sono.es. No es cediran dades a tercers excepte per obligaci\u00f3 legal. Pots accedir, rectificar i suprimir les teves dades, aix\u00ed com exercir altres drets consultant la informaci\u00f3 addicional i detallada sobre protecci\u00f3 de dades a la nostra Pol\u00edtica de Privacitat[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde 1972 EventsMobile World Congress 2017Els virtuals i les projeccions circulars, protagonistes d\u2019aquesta edici\u00f3. Quan del que es tracta \u00e9s de despuntar i diferenciarse, les marques ho tenen clar. Sobre tot, si la batalla s\u2019ha de lliurar a un escenari com el del Mobile World Congress on el que menys interessa \u00e9s passar desapercebut. 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