Instalacion pantalla LED presentacion audi etron madrid


Spectacular audiovisual performance for the presentation of the Audi Etron in Madrid

The automotive brand chose an innovative way full of audiovisual content and creativity to officially present its new Audi Etron model that has already begun its mass production at the Brussels factory.

The agency, Scacs, responsible for the design of the event, chose to set up a stage at ground level, consisting of a large 6 x 3 meter LED screen and 2,6 mm pixel pitch for viewing the contents. It also incorporated a touch table X Table (Digalix) through which the vehicle designer was making and drawing live, on Photoshop, the traces of the vehicle. Immersive effect for the public also in the creative process of the new vehicle.

Impeccable presentation

The particularity of this event required an impeccable presentation as well as a surprise one. That's why SONO provided kabuki fabric sbsorption system High Speed Reveal for the curtain coverage of the vehicle, so that the deployment at the time of discovery was fast, silent and spectacular, making the fabric disappear in a matter of seconds.

Another element of audiovisual techonology used for this event was a collaborative platform Rectable from which a musical session was held with an ad hoc composite soundtrack for the event. 

Sono was in charge of the management, control of the audiovisual equipment as well as the production of all the video contents of the event. He also took charge of the integral sound reinforcement of the event.

Do you need an audiovisual integrator for large corporate events? Contact Sono.





Related information

Client: Scacs - Audi
Date: Novembre, 2018
Place: Madrid

Other related works:

Audi vehicles delivery to Real Madrid
> Wolkswagen Excellence Awards 2015
> Yantil presentation for Esteve

Creativity and Audiovisual Technology


Sono is a leading AV services provider in Spain that offers complete solutions for your events, projects and installations.


>Design and consulting for AV projects

>Technical production for temporary set-ups: events, exhibition booths, TV shows...

>Audio visual engineering and integration for fixed installations

>Large stock of AV equipment rental: LED display, projectors, videowall, hire of simultaneous translation material, sound, lighting...)


Sono is your audio-visual provider in Spain, the technological partner that you need to achieve your communication goals. We are based in Madrid and Barcelona.

Find us:




C/ Progrés, 29
(Polígono Industrial Almeda)
08940 Cornellà de Llobregat
Tel.  +34 934 801 000
Fax: +34 934 801 001








C/ Sepúlveda, 6 - Nave 26
(Polígono Industrial Alcobendas)
28108 Alcobendas
Tel.  +34 916 624 217
Fax. +34 916 624 542



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